Quotes from the Experts

Sales/Selling

“Describe your product in terms of what it ‘does,’ not in terms of what it ‘is.’” —Brian Tracy

“Internalize the ‘Golden Rule’ of sales that says, ‘All things being equal, people will do business with, and refer business to, those people they know, like and trust.’” —Bob Burg

“In sales there are going to be times when you can’t make everyone happy. Don’t expect to and you won’t be disappointed. Just do your best for each client in each situation as it arises. Then, learn from each situation how to do it better the next time.” —Tom Hopkins

“Life is a series of sales situations, and the answer is NO if you don’t ask.” —Patricia Fripp

“To succeed in sales, simply talk to lots of people every day. And here’s what’s exciting—there are lots of people!” —Jim Rohn

“Know what you sell in terms of the customer. They don’t care about your product or service; they care how your product or service is used to benefit them. Are you telling them in terms of them or you?” —Jeffrey Gitomer

“Now, if you want to get rich, you have only to produce a product or service that will give people greater use value than the price you charge for it. How rich you get will be determined by the number of people to whom you can sell the product or service.” —Earl Nightingale

“For every sale you miss because you’re too enthusiastic, you will miss a hundred because you’re not enthusiastic enough.” —Zig Ziglar

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